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Talia's avatar

F1 definitely needs to up its sponsorships in these sections and realize that this sport is not just for men and that their fanbase is changing. F1 could also help remove the idea that brands like Sephora are not only for women. People should expect F1 to better address and acknowledge climate change as well.

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Keira Louise's avatar

Exactly that! The AM partnership with Elemis is seeming ‘for the girls’, which is great! But actually they’re just a skincare brand and men are increasingly using skincare so it’s actually very smart from AM! And they definitely need to consider climate change more, especially with all this V10 return talk. I’m all here for bringing back proper engines, but only if they’re ran on sustainable fuel.

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Talia's avatar

Oh I didn’t know that they were thinking of bringing the V10’s back! I know all of the drivers love them but yeah need to change the fuel and not simply go back to how it was.

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Ethan S.'s avatar

First thing I thought of was the ELF pop up at the 2024 500, it was super popular. My girlfriend snagged a nice free hat from there along with some makeup samples

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Keira Louise's avatar

Yeah the numbers it brought in across the weekend is wild! Not bad for something that ‘doesn’t fit’ in the motorsport world huh!

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